KULT KIDS is a clothing brand co-created by four kids on a gloomy quarantine day in July 2020.

They grew up in a family that shot up, snorted, and drank pop culture—and that’s always been a story they told with pride. A curious case, really. Raised like Benjamin Button: old souls, kids at heart.

They worshipped at the altar of anime, karaoke, cult movies, and offbeat icons. That energy? It’s stitched into everything they make. Think: waking up to old songs on Sundays, Rodgers & Hammerstein indoctrinations, late-night cartoons, and burned CDs played until they skipped and broke.

They’re remixing that DNA for a new generation—creating pieces that sit somewhere between bootleg and artifact. Graphic-heavy. Culture-coded.

In this KULT, the kids want to bring you closer to all the things you grew up with—and remind you that history and pop culture, in all the ways they’ve been told, is yours. Theirs. Everyone’s. But more than that, the kids strongly ask that you f* the status quo**. Because “normal” didn’t build a chocolate factory run by oompa-loompas. And it sure as hell didn’t make Beyoncé.

If you’re one of us,
It’s swell to meet you, kid.
Welcome to the KULT.